Allison tailors the marketing of every property in order to highlight the assets and characteristics that make each property unique. Her goal is to ensure that listings will be exposed to the largest audience of qualified buyers.
Attractive marketing is successful marketing. In an industry that is largely dominated by numbers, property photos are the best way to provide a visual representation of an investment.
Allison provides professional exterior and interior shots, as well as a selection of aerial and neighborhood photos. These photos will be featured on all forms of marketing.
Floor plans are used to confirm accurate square footage of a property. They are also a great tool for buyers to use when considering acquiring a property.
Marketing packages are distributed to qualified investors and brokers who have shown interest in the property. These documents feature professional photography and include information such as detailed property descriptions and maps, rent roll, proposed financing, and a financial summary.
Your property will be featured on the most popular websites for buyers and investors, including San Francisco MLS, Realtor.com, LoopNet, Zillow, and Trulia. It will also be distributed across more than 250 regional online newspaper sites.
Additionally, your property will be featured on Allison’s website and Vanguard Commercial Brokerage’s website. Allison's listings also benefit from social media exposure on Facebook, Instagram, and LinkedIn.
While your property’s presence will be widely viewed online, Allison has found that print marketing is an important and successful way of attracting investors who may be less tech savvy.
By sending out professionally designed postcards and placing advertisements in publications such as San Francisco Apartment Association Magazine, Allison is able to market your property to an even broader audience.
Allison and her team will design an email campaign specially tailored to your property. This email will include professional photography and a link to the marketing package available on Allison's website.
With decades of industry experience and relationships, Allison has assembled an impressive network of brokers and investors. Your property will be marketed to the largest, most qualified group of brokers and investors in the market.
Allison has a database of approximately 1,500 well qualified brokers and investors. This entire network will be sent professionally designed email and marketing packages to introduce them to your property.
Your property will be shown on multiple brokers’ tours and whenever requested by appointment. If a building has a vacant unit, it can be shown anytime within business hours. We now provide virtual property tours due to COVID-19.
Properties that are tenant-occupied require a 24-hour notice to show.
Cosmetic improvements such as painting, power washing, and landscaping may increase the curb appeal and push the value of a property. Factors like tenant buyouts and completed seismic work may also contribute to a higher price.
Professional staging is not necessary to sell your property. However, Allison highly recommends that owner-user, multi-unit properties with a vacant unit are staged. The more the buyer can see themselves in the house, the more likely they are to purchase it.
Another significant benefit of staging is that it can make listing pictures look more appealing. The listing photos are the first glimpse that potential buyers get of your property, so you naturally want to make sure they look as great as they can.