Cosmetic improvements such as painting, power washing and landscaping may increase the curb appeal and the overall value of a property. Allison will walk through your property in order to assess its current state and provide a range of suggested improvements that will help attract multiple offers and ultimately achieve a record-setting price.
Attractive marketing is successful marketing. In an industry that is largely dominated by numbers, property photos are the best way to provide a visual representation of an investment. Allison provides professional exterior and interior shots as well as a selection of aerial and neighborhood photos. These photos will be featured on all forms of marketing.
In today’s market, most buyers look for investment opportunities on digital platforms. Your property will be featured on the most popular websites for buyers and investors including San Francisco MLS, Realtor.com, LoopNet, Zillow and Trulia and it will be distributed across more than 250 regional online newspaper sites. Additionally, your property will be featured on Allison's website.
While your property’s presence will be widely viewed online, Allison has found that print marketing is an important and successful way of attracting investors who may be less tech savvy. By sending out professionally designed postcards and placing advertisements in publications such as San Francisco Apartment Association Magazine, Allison is able to market your property to an even broader audience.
Allison and her team work together to design a detailed marketing package for each listing. Packages are distributed to qualified investors and brokers who have shown interest in the property. These flyers feature professional photography and include information such as detailed property descriptions, maps, rent roll, proposed financing and a financial summary.
With over 16 years of industry experience and relationships, Allison has assembled an impressive network of brokers and investors. Your property will be marketed to the largest, qualified group of brokers and investors in the market, including the team at Compass Commercial Brokerage, who have successfully closed more apartment building transactions than any other brokerage in the city. This entire network will be sent a professionally designed email and marketing package to introduce them to your property.
Building signs are recommended, but not required. These signs will be placed on the exterior of the building. Signage ensures that all potential buyers are reached, even those just passing by.
Allison and her team will put your property on multiple Broker’s Tours and as often as requested by appointment. If a building has a vacant unit, it can be shown anytime within business hours. Properties that are tenant occupied require 24-hour notice.